Oregon's Coastal Playground

Florence is a hub for adventure-seekers. Located right in the center of the Oregon Coast, it’s a short trip to big sand dune expeditions, miles of beach for kiteboarding and surfing, and ancient forests for biking.

Visitors and residents alike often head out into the wild to ride dune buggies and ATVs, or sand-boards, on the nearby dunes. But the dunes are just the beginning, with the Siuslaw River flowing right through the middle of town and a dozen pristine lakes within a dozen miles. Florence itself has a vibrant Old Town district with lodging, a marina, quaint shops, fascinating galleries, and incredible food and drink. Voyage into the great unknown, and then wind down the day with a local craft beer and some fresh seafood.

Featured Spots

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Central Coast

Sea Lion Caves

America’s largest sea cave, Sea Lion Caves is a privately owned wildlife preserve and bird sanctuary that is the year-round home of the Steller sea lion. Sea Lion Caves is not a zoo, so the protected marine animals come and...

91560 Hwy 101
Florence, OR

(541)547-3111
Email us (info[at]sealioncaves[dot]com)

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Central Coast

Florence Events Center

A full-service convention and performing arts facility on the central Oregon coast capable of hosting groups up to 500. There is a 457-seat proscenium theater for general sessions and fine art performances such as concerts, plays, ballet and opera.

715 Quince St
Florence, OR

(541) 997-1994
Email us (lis[at]eventcenter[dot]org)

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Central Coast

Heceta Head Lighthouse

There are few more dramatic vistas along the Oregon Coast than Heceta Head, a 200-foot bluff that juts out into the sea and is crowned with a 56-foot-tall lighthouse that has steered ships from danger since 1894.  The view is...

Summer Street
Florence, OR

(541)547-3416

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Central Coast

Mike Kelly’s Guide Service

Mike Kelly offers guided fishing trips for salmon and steelhead trips year-round on the Siuslaw, Umpqua, Siletz, Coquille, Elk and Sixes Rivers depending on the fish runs and latest fishing conditions.

Florence, OR

541-729-7446
Email us (mikekellysguideservice[at]yahoo[dot]com)

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Central Coast

Muriel O. Ponsler Memorial State Scenic Viewpoint

Picnicking with whale watching, beachcombing and a view of the beach. There are approximately five miles of sandy beach with China Creek to the south of the park. J.C Ponsler donated the land in 1938 in memory of his wife,...

Florence, OR

541-547-3416

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Central Coast

Oregon Coast Military Museum

The Oregon Coast Military Museum was incorporated on December 31, 2008 as an Oregon Domestic Non-Profit corporation. With a stated mission of “Honoring Our Veterans by Educating Our Public”, we have completed a military museum which opened on July 4,...

2145 Kingwood Street
Florence, OR

541-902-5160
Email us (ocmmflorence[at]gmail[dot]com)

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Central Coast

Kitchen Klutter

Kitchen Klutter is a family-owned kitchen supply store in the heart of Old Town Florence on Bay Street.

1258 Bay Street
Florence, OR

541-997-6060
Email us (kitchenklutter[at]gmail[dot]com)

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Central Coast

Venomous Sandboards

Since 1991, Venomous sandboards and sandsleds have been the number one choice of pros and recreational dune boarders around the world. Now located in Florence, Oregon along with the Sand Master Park store.

4981 Hwy 101
Florence, OR

541-997-6006
Email us (info[at]venomousboards[dot]com)

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Central Coast

The Mustard Seed

The Mustard Seed offers arts & crafts and cooking classes and workshops.

509 Kingwood Street
Florence, OR

541-991-3888
Email us (deb[at]themustardseed1720[dot]com)

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Central Coast

Exploding Whale Memorial Park

This riverfront park provides access to the Siuslaw River in Historic Old Town Florence. Named by residents to memorialize the notorious “exploding whale” incident that took place on the Oregon Coast in the 70s, this beautiful wayside park offers sandy...

Florence, OR

541-997-4106

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Central Coast

C&M Stables

Conveniently located southwest of Portland and just north of Florence, Oregon, C&M Stables offers a variety of horseback riding experiences for beginning, intermediate and advanced riders. Choose a horseback riding adventure that fits your style!

90241 Highway 101
Florence, OR

(541) 997-7540
Email us (office[at]candmstables[dot]com)

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Central Coast

Florence Dune Exploration

Used to be, the only option for “riding the dunes” along the Oregon Coast was loud, fast and fairly expensive – a dune buggy or other motorized off-highway vehicle (OHV). But now, thanks to fat tires and strong legs, you...

Florence, OR

More Info

Florence Visitor Information – Eugene, Cascades & Coast

Travel Stories

Where to Find Fresh Produce and Fish on the Oregon Coast

Editor’s note: Note that masks are required at farmers markets and in indoor public spaces in Oregon. Check business hours and protocols before visiting. As the warm season settles in at the Oregon Coast, balmy weather sets the scene for...
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Travel Stories

Outstanding Places to Stay on the Coast

When leisure travel is allowed again, Oregon’s coastal communities are ready to welcome you back to their spectacular oceanfront resorts, charming beachside cottages and family-friendly spaces for all budgets. Visitors can have peace of mind, too, knowing that all have...
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Travel Stories

How to Support Oregon Coast Businesses From Home

In this time of social distancing, Oregon Coast businesses are doing all they can to keep everyone safe. In some cases, that’s meant temporarily closing their doors; in other cases, it’s meant changing the way that they do business. To...
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Travel Stories

Starring the Oregon Coast

With the call to stay home during the COVID-19 outbreak, you may find yourself missing the Oregon Coast’s salt-licked air and windswept vistas. You’ve also likely found yourself with a shrinking watch list as you catch up on TV shows...
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Travel Stories

Lighthouses

Of the nine original lighthouses on the Oregon Coast, seven are open to the public and most are still active. If you time it right, you’ll get to go inside, take a tour, maybe go up the stairs to the...
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Travel Stories

Whale Watching

Whale watching is a year-round activity on the Oregon Coast with gray whales by far the most commonly seen. Whale watching is not difficult, but a few tips make it easier. Any location with an ocean view may yield whale...
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Featured Dining

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Central Coast

Bay Street Grille

The Bay Street Grille in Historic Old Town Florence is an ideal location for family dining and the perfect place to watch Oregon Duck games after a day of exploring the Oregon Coast. Serving burgers, steaks, fresh seafood and a...

1341 Bay Street
Florence, OR

541-902-9033
Email us (jchilders2004[at]msn[dot]com)

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Central Coast

Blue Heron Inn Bed & Breakfast

The Blue Heron Inn is a 1940’s country home with georgous river views of the Siuslaw River, 5 minutes from Old Town Florence. The Inn has been upgraded and modernized. All rooms have seating, desks and private baths. This is...

6563 Hwy 126
Florence, OR

541-997-4091

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Central Coast

The Waterfront Depot

Located in a restored train station along the Siuslaw River, The Waterfront Depot offers fresh seafood and local, organic beef and free-range chicken entrees. Comprised of only the best local and regional ingredients, the Waterfront Depot’s seasonal menu and favorite...

1252 Bay Street
Florence, OR

541-902-9100
Email us (aroundthetable1252[at]gmail[dot]com)

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Central Coast

Mo’s in Old Town Florence

Located in Old Town Florence, Mo’s Restaurant sits over the beautiful Siuslaw River. Come in and enjoy a wonderful plate of Cod Fish and Chips or bowl of chowder while watching the fishing boats pass and the sea lions play.

1436 Bay Street
Florence, OR

541-997-2185

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Central Coast

River Roasters Coffeehouse

The convenient location in historic Old Town Florence is the perfect place to start your day in Florence. You can take in the local atmosphere and flavor of Florence with a great cup of coffee. 

1240 Bay Street
Florence, OR

541-997-3443
Email us (coffeebythebridge[at]gmail[dot]com)

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Central Coast

Edwin K Bed & Breakfast

The Edwin K Bed & Breakfast is a boutique bed & breakfast located on the Central Oregon Coast in Old Town Florence, Oregon. The Edwin K is within walking distance of more than 15 restaurants, boutique shops and art galleries...

1155 Bay Street
Florence, OR

541-450-2946
Email us (reservations[at]edwink[dot]com)

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Central Coast

Blue Bills Sports Bar & Tap Room

A Florence sports bar in the Three Rivers Casino Resort. Watch the big game on enormous plasma TVs while enjoying a full menu of your favorite appetizers and beverages. Featuring a wide variety of local Oregon craft beer. Live entertainment...

5647 Hwy 126
Florence, OR

541-997-7529

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Central Coast

Jerry’s Place Bar & Grill featuring What’cha Brewing

Jerry’s Place Bar & Grill offers great food and atmosphere and is very loved by locals and visitors. Pool tables, lottery machines and televisions are available for sporting events, including PAC12 Network. The menu includes their famous burgers, Jerry’s Favorites...

88274 Rhododendron Drive
Florence, OR

541-997-3815

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Central Coast

BONFIRE

Located at the Three Rivers Casino Resort, BONFIRE provides a fine-dining experience for Florence residents and visitors alike. Diners will enjoy a selection of specialty appetizers including coconut shrimp, pan seared scallops and Dungeness crab cakes. A signature Wedge salad...

5647 Hwy 126
Florence, OR

541-902-6619

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Central Coast

Surfside Restaurant & Lounge

Ocean view dining on the Oregon Coast doesn’t get better than this! Each table in this sleek oceanfront restaurant enjoys vivid views through many, large-paned windows. Dinner highlights local seafood favorites from clam chowder and fish ‘n’ chips to plank-grilled...

88416 1st Ave
Florence, OR

541.997.8263
Email us (reservations[at]driftwoodshores[dot]com)

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Central Coast

The Grill and Lounge at Florence Golf Links

The Grill and Lounge at Florence Golf Links is open for lunch seven days a week, with a menu designed to suit the hearty appetite of our golfers and the local community. Experience the mouth watering menu items and ice...

1201 35th Street
Florence, OR

541-997-1940
Email us (nikr[at]florencegolflinks[dot]com)

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Central Coast

1285 Restobar

Enjoy handmade pizza made with a variety of fresh, locally-grown, organic ingredients at 1285 Restobar. You’ll find vegetarian and non-vegetarian selections as well as some gluten-free dishes to delight your taste buds in the way only good Southern Italian cooking...

1285 Bay St
Florence, OR

541-902-8338

Featured Lodging

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Central Coast

Driftwood Shores Resort & Conference Center

Every room at Driftwood Shores Resort & Conference Center is oceanfront overlooking one of the finest stretches of walking beach on the Oregon Coast. Located minutes from Florence’s historical Old Town, Heceta Lighthouse, Sea Lion Caves and the Oregon dunes....

88416 1st Avenue
Florence, OR

541-997-8263
Email us (reservations[at]driftwoodshores[dot]com)

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North Coast

Beachcombers NW

Discover your perfect Oregon Coast getaway at Beachcombers NW. Book direct and skip third-party service fees! Get the lowest rates and connect to our local experts for the best vacation rental experience. Choose from over 600 Oregon Coast vacation rentals,...

Rockaway Beach
Rockaway Beach, OR

503-622-1282
Email us (info[at]beachcombersnw[dot]com)

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Central Coast

Woahink Lake RV Resort

This family run RV park is located on the beautiful Oregon Coast. Walk out the back of the park and into the Oregon Dunes National Recreation Area. A few minutes drive from Florence and beaches. Florence has an Old Town...

83570 Hwy. 101 S.
Florence, OR

541-997-6454

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Central Coast

Mercer Lake Resort

Book a cabin or pull into an RV site at Mercer Lake Resort.  Nearby you can enjoy beach and sand dunes activities, Sea Lion Caves and mountain biking.

88875 Bay Berry Lane
Florence, OR

541-997-3633
Email us (meghan[at]mercerlakeresort[dot]com)

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Central Coast

Carl G. Washburne Memorial State Park (RV Park)

Washburne is located on the east side of Highway 101 with a buffer of native plants and trees between you and the highway. The campsites are spacious and are available on a first come first served basis except for the...

93111 Hwy. 101 N.
Florence, OR

800-452-5687

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Central Coast

Woahink Lake Suites

Located 3 miles South of Florence, Oregon on Highway 101, this vacation property is two football fields in length of frontage on beautiful Woahink Lake. The 6 spacious suites include King or Queen size beds, kitchens, cable TV, balcony patios...

83693 Hwy 101 S
Florence, OR

541-997-6516
Email us (stay[at]woahinklakesuites[dot]com)

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Central Coast

Lighthouse Inn

Centrally located, charming, classic hotel/motel built in 1938. Comfy beds, quaint and clean rooms. Walk to Old Town. A short drive to dunes, beach, golfing.

155 Hwy 101
Florence, OR

541-997-3221
Email us (info[at]lighthouseinn-florence[dot]com)

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Central Coast

South Jetty Sand Camping

South Jetty, located less than a mile south of Florence, is an ideal camping area for off-road vehicle enthusiasts. Visitors can camp, ride dunes through all hours of daylight and take in memorable views of the Pacific Ocean from atop...

855 HIGHWAY 101
Florence, OR

541-271-6000

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Central Coast

Siltcoos Sand Camping

Siltcoos is located about seven miles south of Florence, within the Oregon Dunes National Recreation Area. This unique facility is an off-road enthusiasts dream. Designated routes crisscross various dunes and forests within the recreation area. Visitors also enjoy relaxing on...

855 HIGHWAY 101
Florence, OR

541-271-6000

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Central Coast

Baker Beach Campground

Baker Beach Campground features four rustic campsites with tables and fire rings, and limited facilities for horses. This campground has no electrical, water, or sewer hookups. Trails lead from the area to the beach (to the west) and to Lily...

Florence, OR
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Central Coast

Siltcoos Lake Resort

A large upscale yurt with kitchen and pellet stove right on the Siltcoos River, a destination kayaking river. From the dock you can kayak 3 miles to the Pacific Ocean and back, through a temperate rainforest, the sand dunes and...

82855 Fir St.
Florence, OR

541.999.6941

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Central Coast

Lagoon Campground

Lagoon Campground. perched beside a lagoon with access to the popular mile-long Lagoon Trail, is about 7 miles south of Florence. Most sites are surrounded by beautiful coastal shrubbery. Fishing and hiking are popular, and a beach on Oregons Pacific...

Florence, OR

541-271-6000

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